

Meet our Alliance Partners and Industry Leaders!
The Center for Services
Leadership (CSL) is the leading provider of research and education in
the areas of: Services Marketing, Services Research, Services
Management, and Service Science.
What makes us different from other university centers and consulting
organizations?
Science
- We are in the business of the science of services. We base our
understanding of effective services on research and objective criteria.
Significance
- We are in the business of developing and sharing what works in the
real business world.
Symbiosis
- We are in the business of building a cross-industry and
cross-functional network of companies and academics who can help each
other discover fresh ways to compete through service.
Dr. Stephen W. Brown, Professor and Executive Director ASU Center for Services Leadership
The Strategic Account Management Association
(SAMA) is a knowledge-sharing organization devoted to
developing, promoting and advancing the concept of customer supplier
collaboration through communities of practice. SAMA is dedicated to the
professional development of the individuals and companies involved in
the process of managing national, global and strategic customer
relationships, and to enabling members to create greater customer value
and achieve competitive advantage accordingly.
Founded in 1964 and with over 3,000 current members,
SAMA attracts the strategic customer management profession’s most
influential decision-makers. Over the past 43 years, the association has
earned the reputation of being the SAM profession’s knowledge leader,
providing members with the high quality resources, training and
networking opportunities needed to succeed. We invite you to read the
information below and explore our Web site to learn how SAMA’s many
products and services can help you exceed your goals as a SAM
professional.
SAMA is the strategic account management profession’s
leading source of comprehensive trend and research information. The
association provides its members with the training, knowledge and
networking opportunities required to successfully manage strategic
account programs.
Bernard Quancard, President & CEO Strategic Account Marketing Association