The Winning Combination: Aligning your Services Strategy with your Strategic Account Management Strategy

 ** New Session **

 

Presented By:

 

Mike Byrnes, Managing Partner - The Insight Group

 Gus Maikish, Partner - The Insight Group

 

Tuesday April 27th, 2010 at the 46th Annual SAMA Conference

 at the Westin River North Chicago, IL

 

 As many product-based firms re-engineer their business models, they now find it necessary to redesign their customer coverage models. This session offers a case study implementing a services strategy and a new customer coverage model.

 

You will learn:

• Customers' changing view of value: services and business solutions vs. stand-alone products

• Services business models vs. product firm implementation focus

• Coverage strategies and implementation options

•  Lessons learned: what works, what doesn't

• A transition to a best-practices model

Info and Conference Registration click here

 

 

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The INSIGHT Group teams with the Arizona State University MBA Program and Xerox to develop an executive white paper

The INSIGHT Group teams with the Arizona State University MBA Program and Xerox to develop an executive white paper on "Critical Success Factors & Interdependencies for the Successful Implementation of two key Business Strategies: Services and Solutions and Strategic Account Management". To review the White Paper visit our Learning Center at "Learning" .