WHITE PAPER: The Role of Culture as Businesses Shift from Products to Services/Solutions
The Insight Group, DuPont, and the Arizona State University W.P. School of Business recently completed a research study designed to gain a better understanding of the impact of cultural change on a product-focused company’s ability to integrate services/solutions into its business model.
Thirteen companies participated in this study, which identified culture as the top challenge in making this transformation. The study also identified the key challenges and critical success factors that must be addressed in order to successfully move to a more services/solutions business model.
A brief summary of the study is provided below and can be downloaded here.
The Key Challenges to Cultural Change
The Key Critical Success Factors for Cultural Change
Download the study summary White Paper to learn more about lessons learned by the 13 participating companies.
If you would like additional information on the study, email Mike Byrnes or Ed Petrozelli.
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